Entry-Level Marketing Coordinator Resume Example That Passes ATS Screening
This Entry-Level Marketing Coordinator resume example demonstrates the keywords and formatting that pass ATS screening. Key terms to include: marketing coordinator, social media, content marketing, HubSpot.
Marketing coordinator roles are the gateway to marketing careers, but ATS systems screen for specific tools (HubSpot, Mailchimp, Hootsuite), metrics (CTR, conversion rate, ROAS), and digital marketing terminology that new graduates may not emphasize. This example shows how a recent marketing graduate with internship and freelance experience builds an ATS-optimized resume.
Full Resume Sample
Jasmine Torres
Marketing Coordinator
Professional Summary
Marketing graduate with hands-on experience in social media management, email marketing, and content creation. Managed social media accounts reaching 25K+ followers during an agency internship and ran email campaigns with 28% average open rates. Proficient in HubSpot, Canva, Google Analytics, and Hootsuite.
Experience
Marketing Intern
Catalyst Digital Agency · Austin, TX · Jan 2024 - Jul 2024
- Managed social media content calendars for 4 B2B clients across LinkedIn, Instagram, and Twitter, growing combined following by 18% over 6 months
- Created 60+ social media graphics using Canva and scheduled posts through Hootsuite, maintaining a consistent 5-posts-per-week cadence for each client
- Drafted and sent 12 email campaigns through HubSpot with an average 28% open rate and 4.2% click-through rate, exceeding industry benchmarks by 15%
- Compiled monthly analytics reports using Google Analytics and HubSpot, presenting campaign performance and optimization recommendations to client account managers
Social Media Manager
Freelance · Austin, TX · Aug 2023 - Dec 2023
- Managed Instagram and TikTok accounts for 2 local businesses, creating content that drove a 340% increase in engagement rate for a boutique fitness studio
- Developed a content strategy and brand voice guide for a local restaurant that was adopted as their permanent social media playbook
- Shot, edited, and published 40+ short-form video posts using CapCut and Instagram Reels, generating 150K+ total views
Education
B.S. Advertising with Digital Marketing Certificate — University of Texas at Austin, 2024 (GPA: 3.5/4.0 | Moody College of Communication | Relevant coursework: Digital Marketing Strategy, Consumer Behavior, Marketing Analytics, Brand Management)
Skills
Marketing Tools: HubSpot, Mailchimp, Hootsuite, Buffer, Google Analytics, Google Ads
Content Creation: Canva, Adobe Creative Suite, CapCut, WordPress, Copywriting
Analytics & Reporting: Google Analytics 4, HubSpot Analytics, Social media insights, A/B testing, UTM tracking
Certifications
HubSpot Inbound Marketing Certification (2024) · Google Analytics Certification (2024) · Meta Blueprint - Social Media Marketing (2023)
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Compare Your Resume →Why This Resume Works
Tool-specific keywords appear throughout, not just in the skills section. HubSpot, Hootsuite, Canva, and Google Analytics appear in experience bullets where Jasmine describes actually using them. ATS systems weight keywords in the experience section more heavily than a standalone skills list.
Marketing metrics are named and benchmarked. 28% open rate, 4.2% CTR, 18% follower growth, 340% engagement increase — these are specific metrics that demonstrate marketing literacy. The comparison to industry benchmarks ('exceeding by 15%') shows Jasmine understands performance context, not just raw numbers.
Freelance work fills the gap and shows entrepreneurial initiative. Rather than listing 'Unemployed' or leaving a gap between internship and graduation, the freelance social media management role demonstrates real client work, real content creation, and real results (150K+ views).
Three relevant certifications strengthen the ATS keyword match. HubSpot, Google Analytics, and Meta certifications are among the most searched keywords for marketing coordinator roles. Listing them provides direct ATS matches while also signaling professional development commitment.
ATS Keywords for Entry-Level Marketing Coordinator Resumes
ATS systems scanning Entry-Level Marketing Coordinator applications look for these terms. The resume above weaves them in naturally rather than listing them outright.
Section-by-Section Writing Tips
Professional Summary
Name 2-3 tools and 2-3 metrics immediately. Marketing coordinator screening is heavily tool-based — if HubSpot isn't in your first 3 lines, an ATS might never see it deeper in the document.
Experience Section
Every marketing bullet should include a number: followers gained, emails sent, open rates, engagement rates, views, or revenue influenced. Marketing is one of the most metrics-driven fields for ATS screening.
Skills Section
Separate marketing tools from content creation tools from analytics tools. Many ATS systems match exact tool names, so 'HubSpot' is better than 'marketing automation platform.'
Education Section
If your degree is in advertising, communications, or a related field, include the college name (Moody College of Communication) as it signals specialization. Include the digital marketing certificate prominently.
Common Entry-Level Marketing Coordinator Resume Mistakes
Hiring managers reviewing Entry-Level Marketing Coordinator resumes flag these problems repeatedly. Each one can knock your ATS score or land your application in the rejection pile.
- Listing 'social media management' without naming specific platforms (LinkedIn, Instagram, TikTok, Twitter/X)
- Saying 'created content' without specifying the type (social posts, email campaigns, blog articles, video)
- Omitting marketing certifications — HubSpot and Google certifications are free and extremely valuable for ATS matching
- Not including metrics for social media work — follower growth rate, engagement rate, and reach are expected
- Using 'responsible for social media' instead of action verbs like 'managed, grew, optimized, launched'