Marketing Manager Resume Example That Passes ATS Screening
Marketing manager resumes face a paradox: you're a professional communicator, so the bar for how well your resume communicates is higher than for other roles. This annotated example breaks down a strong marketing resume section by section, calling out exactly what makes each part effective and what a hiring manager notices (and skips). If your resume looks fine but isn't generating interviews, the annotations will show you what 'fine' is missing.
Full Resume Sample
Jordan Whitfield
Marketing Manager
Professional Summary
Marketing manager with 5 years of experience driving growth across B2B SaaS and e-commerce, with deep expertise in demand generation, content strategy, and marketing analytics. Managed campaigns that generated $6.2M in pipeline over two years while maintaining a cost-per-lead 22% below industry benchmarks. Equally comfortable building strategy and getting into the weeds of campaign execution.
Experience
Marketing Manager, Demand Generation
HubSpot · Cambridge, MA · Apr 2022 - Present
- Own the full-funnel demand generation strategy for the mid-market segment, managing a $1.4M annual budget across paid search, paid social, content syndication, and webinar programs
- Grew marketing-qualified leads by 38% year-over-year while reducing cost-per-MQL by 15% through channel mix optimization and improved lead scoring alignment with sales
- Launched a 6-part thought leadership webinar series that attracted 4,200 registrants and directly sourced 340 sales opportunities worth $2.1M in pipeline
- Built and managed a team of 2 direct reports (content specialist, marketing coordinator) and coordinated with 3 agency partners
Senior Marketing Specialist
Thrive Market · Los Angeles, CA (Remote) · Aug 2020 - Mar 2022
- Planned and executed email marketing campaigns to a 1.2M subscriber base, achieving a 24% average open rate and 3.8% click-through rate (vs. 18% and 2.6% industry averages)
- Managed the organic social media strategy across Instagram, TikTok, and Pinterest, growing combined following from 180K to 410K in 18 months
- Collaborated with the product team to launch a referral program that drove 28,000 new member sign-ups in its first quarter, becoming the third-largest acquisition channel
Marketing Coordinator
Amplify Partners (Agency) · Chicago, IL · Jun 2019 - Jul 2020
- Supported campaign management for 6 B2B SaaS clients with combined ad spend of $800K/year across Google Ads, LinkedIn, and Facebook
- Created monthly performance reports in Google Analytics and Looker, tracking KPIs including CAC, LTV, and conversion rates by channel
- Drafted and A/B tested ad copy and landing pages, improving conversion rates by an average of 12% across client accounts
Education
B.S. Marketing — DePaul University, 2019
Skills
Marketing Strategy: Demand generation, Content marketing, Email marketing, SEO/SEM, Social media strategy, ABM (Account-Based Marketing)
Analytics & Tools: Google Analytics, HubSpot, Salesforce, Marketo, Looker, Google Ads, LinkedIn Campaign Manager
Content & Creative: Copywriting, Landing page optimization, A/B testing, Brand messaging, Webinar production
Management: Budget management, Agency oversight, Team leadership, Cross-functional collaboration
Certifications
Google Analytics Certified (2023) · HubSpot Inbound Marketing Certification (2022)
See how your resume scores against ATS systems
Check Your ATS Score Free →Why This Resume Works
Revenue metrics ground the resume in business impact. Pipeline generated ($6.2M, $2.1M), cost-per-lead benchmarks, and member sign-up numbers connect marketing activities to revenue. Many marketing resumes stop at vanity metrics (impressions, followers). This resume consistently answers 'so what?' with dollar figures or conversion improvements.
The agency-to-in-house career path tells a clear story. Starting at an agency handling multiple clients, moving to an in-house specialist role, then managing demand gen at a major SaaS company is a clean, upward trajectory. Each role has a clear increase in scope and ownership.
Industry benchmarks provide context for the numbers. Saying you have a 24% email open rate means nothing in isolation. Saying it's 24% vs. an 18% industry average instantly tells the reader this person outperforms. Including benchmarks is a small detail that significantly increases the credibility of your metrics.
Section-by-Section Writing Tips
Professional Summary
Specify the type of marketing (B2B, B2C, DTC, SaaS) and your primary channels. Include one headline metric that shows business impact. Mention whether you're a strategist, executor, or both. Marketing is broad, so clarity about your niche is critical.
Experience Section
Every marketing bullet should connect activity to outcome. 'Managed social media' is a responsibility. 'Grew combined following from 180K to 410K in 18 months' is an accomplishment. Include channel-specific metrics (open rates, CTR, CPA, pipeline, conversion rates) and compare to benchmarks when possible.
Skills Section
Separate strategy skills (demand gen, ABM, content marketing) from tools (HubSpot, Google Analytics, Salesforce). Marketing managers are expected to be both strategic and hands-on, so showing both dimensions matters. Include specific ad platforms you've managed budget on.
Education Section
Marketing degrees help but aren't required. Certifications in Google Analytics, HubSpot, or specific ad platforms often matter more to hiring managers than the degree itself. List certifications separately to give them visibility.
ATS Keywords for Marketing Manager Resumes
ATS systems scanning Marketing Manager applications look for these terms. The resume above weaves them in naturally rather than listing them outright.
Common Marketing Manager Resume Mistakes
Hiring managers reviewing Marketing Manager resumes flag these problems repeatedly. Each one can knock your ATS score or land your application in the rejection pile.
- Reporting vanity metrics (impressions, page views, follower counts) without connecting them to business outcomes like pipeline, revenue, or customer acquisition
- Being vague about budget responsibility, which is one of the key differentiators between marketing coordinator, specialist, and manager levels
- Listing every social media platform as a skill without specifying what you actually did on each one
- Failing to specify the type of marketing (B2B vs. B2C, SaaS vs. e-commerce, brand vs. performance), leaving the reader to guess whether your experience is relevant
- Underselling management experience by not mentioning team size, agency relationships, or cross-functional partnerships