Senior Director of Marketing Resume Example That Passes ATS Screening
This Senior Director of Marketing resume example demonstrates the keywords and formatting that pass ATS screening. Key terms to include: marketing director, demand generation, B2B SaaS, pipeline.
Senior marketing director resumes must demonstrate P&L ownership, team building, and revenue attribution — not just campaign execution. ATS systems for director-level marketing roles screen for budget management, pipeline contribution, and go-to-market strategy keywords. This example shows how a marketing leader with 10 years of experience positions for VP-track roles.
Full Resume Sample
Angela Washington
Senior Director of Marketing
Professional Summary
Marketing leader with 10 years of experience driving B2B SaaS growth from $5M to $40M ARR through demand generation, content strategy, and brand positioning. Built and managed a 20-person marketing team across demand gen, content, product marketing, and brand. Track record of delivering $15M+ in marketing-sourced pipeline annually while maintaining CAC under $150.
Experience
Senior Director of Marketing
Gong · San Francisco, CA · Jan 2022 - Present
- Built and led a 20-person marketing organization across demand generation, content marketing, product marketing, and brand, managing a $4.5M annual marketing budget
- Generated $15M+ in marketing-sourced pipeline annually through integrated campaigns spanning paid media, content, events, and partner marketing, contributing 45% of total sales pipeline
- Reduced customer acquisition cost (CAC) from $220 to $145 through channel optimization, attribution modeling, and marketing-sales alignment on lead scoring criteria
- Launched a thought leadership content program that generated 2M+ organic visits/year and established Gong as the category-defining brand for revenue intelligence
- Partnered with Product to execute 4 major product launches per year, coordinating messaging, sales enablement, analyst relations, and customer communications across cross-functional teams of 30+
Director of Demand Generation
Drift · Boston, MA · Mar 2019 - Dec 2021
- Owned the demand generation function and $2.5M budget, driving 3x increase in marketing qualified leads (MQLs) over 2 years while growing pipeline contribution from 30% to 50%
- Built a marketing attribution system using HubSpot and Salesforce that provided full-funnel visibility from first touch to closed-won, enabling data-driven budget allocation
- Managed a team of 8 demand gen marketers, hiring 5 new team members and developing individual career growth plans that resulted in 2 internal promotions
- Designed and executed the ABM strategy targeting 500 enterprise accounts, generating $8M in pipeline from accounts that were previously unengaged
Marketing Manager
Toast · Boston, MA · Jun 2016 - Feb 2019
- Led content marketing and SEO strategy that grew organic traffic from 50K to 400K monthly visits, becoming the primary MQL source for restaurant technology buyers
- Managed paid acquisition channels (Google Ads, LinkedIn, Facebook) with $1.2M annual spend, maintaining ROAS above 5:1
- Promoted from Senior Marketing Associate to Marketing Manager within 18 months
Education
B.A. Marketing — Boston College, 2014
Skills
Marketing Strategy: Demand generation, ABM, Content strategy, Brand positioning, Product launches, Go-to-market strategy
Tools & Platforms: HubSpot, Salesforce, Marketo, Google Analytics, 6sense, LinkedIn Ads, Google Ads
Leadership: Team building (20+ person teams), Budget management ($4.5M+), Marketing attribution, Cross-functional leadership, Executive communication
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Compare Your Resume →Why This Resume Works
Revenue attribution is front and center. $15M+ pipeline, 45% of sales pipeline, $8M from ABM — Angela doesn't talk about campaigns; she talks about revenue. Director-level marketing ATS screening increasingly prioritizes pipeline contribution, CAC, and ROAS keywords.
Team building narrative shows organizational leadership. Built a 20-person team across 4 functions, hired 5 people, 2 internal promotions. This shows Angela can build and develop marketing organizations — the primary responsibility of a marketing director.
Budget management demonstrates P&L thinking. $4.5M budget, CAC reduced from $220 to $145, ROAS above 5:1. These financial metrics show Angela thinks like a business leader, not just a campaign executor.
Career progression through recognizable SaaS companies. Toast → Drift → Gong with clear promotion history demonstrates a trajectory through successful B2B SaaS companies. Each role shows increasing scope: marketing manager → demand gen director → full marketing leader.
ATS Keywords for Senior Director of Marketing Resumes
ATS systems scanning Senior Director of Marketing applications look for these terms. The resume above weaves them in naturally rather than listing them outright.
Section-by-Section Writing Tips
Professional Summary
Name the ARR growth range you've driven, team size, budget managed, and pipeline contribution. Director summaries are evaluated on business impact, not marketing creativity.
Experience Section
Every bullet should include a dollar amount, percentage, or business metric. Pipeline generated, CAC reduced, ROAS achieved, organic traffic grown. Director-level marketing is measured in revenue contribution.
Skills Section
Include a 'Leadership' category with team size, budget range, and strategic capabilities. ATS systems for director roles weight leadership and budget keywords heavily.
Education Section
For 10+ years of experience, education is one line. Professional achievements and career progression carry all the weight.
Common Senior Director of Marketing Resume Mistakes
Hiring managers reviewing Senior Director of Marketing resumes flag these problems repeatedly. Each one can knock your ATS score or land your application in the rejection pile.
- Describing campaigns without connecting them to pipeline or revenue numbers
- Listing marketing tools without showing how they were used for attribution, optimization, or scale
- Omitting team size, budget, and organizational scope that distinguish director from manager roles
- Not including ABM, marketing attribution, or CAC terminology that senior marketing ATS increasingly screens for
- Writing bullets that read like a marketing manager resume (campaign execution) rather than a director resume (strategy and organization building)